Responsiblities :
About the Role:

We are seeking a talented and results-driven Email Marketer with expertise in Klaviyo and e-commerce to join our growing marketing team. As an Email Marketer, you will be responsible for developing, executing, and optimizing email marketing campaigns that drive customer engagement, retention, and revenue for our e-commerce business. The ideal candidate will have a strong understanding of email marketing best practices, data analysis, and how to leverage automation to deliver personalized and impactful messaging.

Key Responsibilities:

Email Campaign Strategy & Execution:

Plan, create, and execute email marketing campaigns using Klaviyo for customer acquisition, retention, and re-engagement.
Design email workflows (e.g., welcome series, cart abandonment, post-purchase, etc.) to drive conversions and customer loyalty.
Write compelling subject lines, copy, and design responsive emails that align with brand voice and marketing objectives.
Audience Segmentation & Personalization:

Segment email lists based on customer behavior, demographics, and lifecycle stage to deliver highly targeted and relevant messaging.
Implement personalized email content using dynamic fields and product recommendations based on customer data.
Automation & Lifecycle Management:

Build and manage email automations using Klaviyo, ensuring emails are timely and relevant to each customer journey.
Set up and optimize triggered email sequences (e.g., abandoned cart, browse abandonment, win-back campaigns) to maximize conversions.
Performance Tracking & Analysis:

Analyze email campaign performance metrics (e.g., open rates, click-through rates, conversion rates, revenue per email) and use data to inform future strategies.
Perform A/B testing on subject lines, email content, and send times to continuously optimize performance.
Monitor and report on the effectiveness of email campaigns to stakeholders, making recommendations for improvements.
List Management & Growth:

Grow and maintain a clean and engaged email list, regularly monitoring for list hygiene and removing inactive subscribers.
Implement strategies to increase list sign-ups through various channels (website pop-ups, social media, etc.).
Collaboration & Cross-Functional Work:

Collaborate with the creative team to design visually engaging emails that drive action.
Work closely with the e-commerce and product teams to ensure email campaigns are aligned with product launches, promotions, and seasonal offers.
Industry Trends & Best Practices:

Stay up-to-date with the latest email marketing trends, best practices, and industry standards, ensuring that campaigns remain innovative and effective.
Ensure compliance with email marketing laws and regulations (e.g., CAN-SPAM, GDPR).